New Job Vacancies at Vodacom Tanzania 2022

 New Job Vacancies at Vodacom Tanzania 2022

Role purpose:

Working with the Marketing Manager to deliver M-commerce revenue and customer KPIs through executing Marketing initiatives for M-Pesa consumers, Businesses, and strategic partners. Work with all departments to ensure products and service delivery for new and existing customers and businesses in the M-Pesa portfolio by designing, managing and executing the right mix of the go to Market roadmap.

 

Key accountabilities

  • Communication development. Brief & manage development of communications M-Pesa campaigns, products, services, enhancements, events, partnerships and collateral by working closely with creative agencies in alignment with internal stakeholders.
  • Product & campaign launches. Manage plans & execution of M-Pesa launch and press events to deliver M-Commerce go to market for new products, campaigns or strategic partnerships.
  • Media & PR. Execute, analyse and monitor media plans for various M-Pesa campaigns for ATL media, Digital and OOH. Monitor media placements and compliance reports and track Return on investment in line with M-Pesa KPIs.
  • Events, sponsorships and activations. Manage rollout of M-Pesa events, sponsorships and on-ground activations by overseeing the end to end planning, execution and post event evaluations.
  • Trade marketing & POS Management. POS planning, Production & deployment for products and campaigns with go to market teams to achieve maximum visibility for the M-Pesa brand across all touchpoints.

 

Core competencies, knowledge and experience

  • Excellent analytical and logical reasoning skills translated from consumer insights
  • Excellent communication skills
  • Strong stakeholder management skills
  • Ability to anticipate customer, competitor and market dynamics
  • Able to challenge the status quo

 

Must have technical/professional qualifications:

  • 3-5-year relevant experience in Telecoms Marketing, Mobile Financial Services Marketing, brand or account management role.
  • Bachelor degree in Business Administration, Marketing or its equivalent.
  • Strong analytical skills and business acumen.
  • Build and maintain relationship with key stakeholders in the value chain.
  • Project management knowledge and experience would be advantageous.

 

Job Responsibility

  • Demonstrates a good understanding of Marketing Communications and Brand procedures and concepts through extensive practical experience and advices on the correct execution of Brand positioning, identity development and campaign approval plans;
  • Supports the team to deliver activities related to the implementation of a range of strategic Brand, Marketing Communications and identity programmes across all channels, audiences and segments, which may be in conjunction with other Brand teams;
  • Uses communication skills to work effectively with internal audiences and external agencies or partners to ensure understanding of the Brand identity, interpretation and creative expression � challenging interpretation where required;
  • Delivers tasks according to annual Brand plan;
  • Supports collaboration with creative and brand communications vendors to develop ongoing briefs;
  • May deliver tasks to support with sponsorship deals, (e.g. managing ongoing rights, contractual and activation elements);
  • May deliver ad-hoc campaigns (e.g. across consumer segments) and work with campaign teams to ensure consistency between all Brand / tactical advertising campaigns in terms of message and delivery;
  • Performs other job-related duties or tasks defined by the supervisor or resulting from assigned agendas.

 

Skills
  • PR and Sponsorship
  • Media Planning
  • Biddable Media
  • Brand Management

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